Creating the website for Lily’s Beauty Bar was all about building an online presence that felt just as welcoming, polished, and professional as the experience clients receive in person. The project included a full custom website design, a branding photography session, and the setup of her online booking system to make scheduling appointments simple and seamless for her clients.
To begin the project, we planned and completed a two-hour branding shoot focused on capturing the personality behind the business. Every image used throughout the site was photographed specifically for the brand, helping the website feel cohesive, authentic, and visually elevated from the start. The custom photography gave the site a more personal and professional feel while helping showcase Lily’s work, space, and overall atmosphere in a way stock imagery never could.
The website itself was designed completely from scratch with a clean and modern layout that made it easy for visitors to navigate. One of the main goals was creating a simple booking experience, so we integrated and configured her Square booking platform directly into the site. Clients can quickly view her availability, browse services, and schedule appointments without unnecessary steps or confusion.
Alongside the booking functionality, the site also included a detailed services section, an About page to help visitors connect with the person behind the business, and an FAQ section designed to answer common client questions before booking. Each section was created with both usability and clarity in mind, helping potential clients feel informed and confident throughout the experience.
This project was a great example of combining branding, photography, and web design into one cohesive system that not only looked professional, but also supported the day-to-day functionality of the business.
Check out the full site here!